Turn online leads into a strong source of business: Kathleen Black master class - 05/10/22

Crafting your winning strategy: Navigating online consumer connections

Kathleen Black Headshot

Kathleen Black is a globally recognized Mindset & Performance Expert, Bestselling Author, and Speaker.

Since 2015, Kathleen has built a reputation for guiding iconic brands and high net worth professionals to add billions of additional sales volume annually through her unique approach of empowered leadership and expert mindset training.

As an award-winning business leader, she has been the recipient of the Iconic Leaders Creating a Better World for All as well as being a two-time bestselling author of the books: Top 1% Life - Shift from Chaos to Calm in Your Business & Life and Relentless to Rise - Your Path to Personal Expansion. Kathleen's life story also inspired the full-length Documentary, "The Relentless One" directed by Emmy Winning Director M Douglas Silverstein. Kathleen was named one of the Top 25 Women Driving the Future of Real Estate by REP Magazine twice and has recently appeared on The BUZZ Industry Top Trendsetters list.

The success of her consulting firm, Kathleen Black Coaching & Consulting, centers around integrity, honesty, and results-driven measures from her proven “Ultimate Expansion” strategy that powers client growth. Her ‘practice what you preach’ approach has served both herself and her clients well with over 80% of them at the top 1% of production across the country.

We had the pleasure of welcoming acclaimed business coach Kathleen Black on May 10th, 2022 where she shared a different approach to online lead conversion to grow your business. Here are some of the takeaways.

What’s your game plan?

It’s important to ‘have a game plan’ before you are connected to an online consumer. What are the MOST important questions you want to ask? Knowing what questions to ask in advance will allow for a smooth transition to booking a time, date and place with them. Explain your process and how to help them.

Are you listening?

When you’ve got a consumer on the phone, remember to LISTEN! You will find out how you can help. It’s time to stop selling and start helping consumers!

Offer value:

The consumer is looking for resources so offer them value that helps with what they want and need. Look at their perspective and not yours! Once they have the resources they need, it’s time to move to the next step.

To recap, in order to be successful in turning online leads into a strong source of business, remember to have a game plan, listen, stop selling, start helping, and finally offer value that helps with what they want and need.

What techniques have you used with your online referrals that have resulted in making offers?

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